The No Fumo Youth Leadership Program works with NC Latino youth groups across the state to raise awareness about the dangers of tobacco use. The goals of the project are to: prevent initiation and promote cessation of tobacco use among youth, promote smoke-free environments, and eliminate health disparities among Latinos related to tobacco use. Supported by the North Carolina Health and Wellness Trust Fund, and as part of North Carolina’s TRU Movement, the program focuses on strengthening leadership skills, encouraging goal-setting and good decision-making, and empowering youth to be more involved in their community.
About TRU: TRU is North Carolina’s youth-led grassroots movement that has helped bring our state’s teen smoking rates to the lowest on record. TRU stands for Tobacco.Reality.Unfiltered. Our name says a lot about us, we bring home the reality of tobacco use and are on our way to creating the state’s first tobacco-free generation. The TRU movement rallies teens to take a stand against tobacco and get the message out there in any way possible, whether it’s through a statewide TV commercial, encouraging local business to go tobacco-free, or a “cigarette butts pick-up” in their hometowns.

Kathryn Kevin
919-835-1525
email: kat@elpueblo.org